Among women struggle for a harmonious figure has got really mass character. To councils of dieticians they listen with quivering attention, hurry up to try on yourself all new “miracle” means. To psychologists also there is what to tell on this theme, and to their councils it makes sense to listen still before thinking of a diet.

Strangely enough, beginning wearisome (in a literal sense) struggle with excess weight, practically do not ask a question: and what for it is necessary to do it? Having shown persistence, it is possible to achieve more detailed answer, which is reduced to the following.

First, rationalizing the food and a way of life, the person starts to feel better. The risk of the dangerous diseases directly connected with excess weight and besides, decreases. And the most important thing: thick to be simply ugly, not without reason recognized beauties from the screen and a podium are distinguished by leanness and symmetry. It is important that symmetry is actually a synonym of sexual appeal. So, if you wish to be healthy, beautiful and desired, - follow a diet!

The impartial psychological analysis of these sights allows concluding that almost all of them concern a category of prejudices, or as the psychologists speak, imposed installations. We will begin with the basic concepts - normal weight and a reference figure. Having looked around, it is easy to notice that constitution specific features are inherent in each person. The concept “norm” is not put in a sort human by nature, and imposed from the outside - is artificial and is, seemingly, selfish. Whom and what for?

Researchers carry the beginning of dietary boom to the middle of twenties century. During this time in the developed industrial countries have actively declared itself many insurance firms (and the population there is captured by insurance it is almost universal). Leaning ostensibly against recommendations of physicians, they have developed indicators of so-called ideal weight. It is clear that the population most part has appeared is far from an ideal. And if the weight exceeds ideal, the chance raises earlier to die from cardiovascular and even oncological diseases. Accordingly, for the raised risk and insurance payments should be higher.

Manufacturers of outer garments have served its purpose also. Several decades ago representatives of all levels of population wore basically the clothes sewed to individual measures. The outer garments industry has gradually superseded individual tailors (mainly expensive dress for rich today are to order sewed). And for a substantiation of the expansion it was necessary to spread ideology of the standard size. And people instead of as earlier, to adjust a dress on a figure, have begun to adjust a figure to a dress.

People in general are inclined to perceive installations imposed to them no critically. Many are sincerely convinced that, struggling with “superfluous” weight, they improve the health and prolong a life. However it is not the truth. Take care about yourself!

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